BRITISH WAGYU ASSURANCE PARTNERS WITH INTERTEK SAI GLOBAL

British Wagyu has made great strides in not only accelerating the breeding of Wagyu cattle but of marketing British Wagyu beef through the retail, wholesale, foodservice and e-commerce sectors. A huge part of this success lies in the integrity of the product, its traceability and its branding with many customers now familiar with the British Wagyu Assured logo used in marketing and on retail packaging.

British Wagyu Assured logo

Starting initially with the Warrendale Wagyu integrated supply chain and its 800+ farmer partners, from June 2025 British Wagyu has begun working with Intertek SAI Global (ISAI) - the UK's leading farm assurance body - to roll out an independent audit of the British Wagyu Assured scheme and its industry-leading traceability, animal health and welfare, and quality STANDARDS.

A batch of Wagyu-sired calves sporting distinctive British Wagyu tags

Says Warrendale Production Director, Jamie Brownrigg, “This is an important next step in driving forward our British Wagyu business and to ensure we safeguard our fantastic product as well as our premium position in the marketplace. We have worked hard to make this as farmer-friendly and cost-effective as possible so I'm pleased to tell you that the British Wagyu assessment will be carried out, as far as practically possible, at the same time as the usual farm audit, with the cost of the basic bolt-on met through the current British Wagyu commercial membership meaning there will be no additional charge to farmers.” Farmers will also receive a certificate of conformity - click HERE for an example.