British Breed Association welcomes Australian gurus to annual conference

Here's our latest press release about the UK Wagyu Revolution Conference

The Wagyu Breeders' Association (WBA) has announced that the keynote speakers at its UK conference will be Graham Truscott, Chief Executive of pioneering organisation, The Australian Wagyu Association (AWA) and Steve Binnie, AWA Board member and Treasurer.

Over 100 delegates are expected to attend the UK Wagyu Revolution Conference that takes place at Warrendale Farm, Warter, East Yorkshire on 27th June.

Delegates will discover how the Wagyu Breeders' Association in Britain and Ireland is tapping into the huge success of Wagyu in Australia that has seen membership grow by 32% and registrations predicted to triple in the next few years.

Graham Truscott will address delegates on a number of subjects, including the global Wagyu perspective, Wagyu genetics and challenges facing the industry, whilst Steve Binnie will bring a commercial perspective and share his experience of switching from Herefords to a 1,000-head Wagyu herd.

The WBA's Director and Chairman, Mike Tucker is delighted that the UK Wagyu Revolution Conference has attracted such high calibre keynote speakers: "We are delighted to welcome Graham and Steve to our conference. We are looking forward to being inspired by the AWA's success with the fastest growing cattle breed in the world and to creating a British Wagyu premium brand backed by DNA and distinctive Wagyu tag to ensure lifetime traceability and a unique marketing opportunity. 

Delegates will also hear from WBA Co-founder and Director, Jonathan Shepherd from The Yorkshire Wagyu Company about the UK perspective and vet Jono Cooper will conduct an ear tagging demonstration.

The UK Wagyu Revolution Conference starts at 9.45am and finishes with a brief farm walk at 3pm, with an option for an overnight stay and a longer farm walk on the 28th June.

Entry to the conference is free to WBA members, £10 for non-members and £8 for students. For more information and to book a place, contact WBA Company Secretary, Richard Saunders on or 07901 768 904.